Tips for Participating in Trade Shows
by Patricia Bean and Cathie Izor
If you set up a table or staff a booth at a trade show, here are tips for making your display and participation more effective. Also, check out the photos from previous WESO Networking Fairs.
- Make an eye catching display. Use products, photographs and/or flowers. Add interest by using colored scarves as a table covering. A bowl of candy or other free items attract attention, too.
- Make your business statement clear and concise by using appropriate signage. Print your mission statement and the benefits of doing business with you.
- Think vertical! Rather than laying out brochures and samples flat on the table top, create upright posters and place products and brochures at different levels. Use brochure and business card holders. Put boxes underneath scarves or fabrics to create platforms at different heights.
- Use this opportunity to gather names and business cards from people interested in your service or product. Have a basket to collect cards for a drawing for a free product, service or gift basket. Use this information for direct mail or e-mail promotions. A good ice breaker is a friendly greeting directing folks to your basket for the giveaway.
- Show your enthusiasm for your business by sharing a new product you are excited about or a new skill you recently acquired. Show samples or give a demonstration of what you do.
And, of course, sell products, network, make new friends and share your ideas with others!