What Makes Your Website Work or Not Work?
Speaker: Brandon Kirkland
Why do so many people leave your website and not do what you want them to do? When you look at your website, are you thinking in your "shoes" or your target market's "shoes?" To get someone to do what you want them to do online is a science... literally. This science is called Conversion Rate Optimization (CRO). Psychology and other human behavior sciences mixed with trends and marketing allow you to collect big data online, make a hypothesis and then test your idea. Many online businesses are doing it wrong and Brandon helps them be more successful by understanding their online target market. Then, they can make better website decisions to get more sales, leads or whatever action they want their online visitor to take.
This month's speaker, Brandon Kirkland, is the founder and CEO of epicFlowers.com. Brandon started epicFlowers because he wanted to purchase a website for his retail flower shop, but there was nothing out there that met his standards. Brandon’s specializes in conversion rate optimization to make sure epicFlowers' customer sites convert viewers into buyers. Brandon has been web designing since 1994 and was the first florist on Twitter, first to sell on Facebook, and first to show a live design being made/displayed over the Internet. His company was the first to offer mobile friendly websites more than five years ago and was designated the Ashland Retail Business of the Year in 2010.
WESO supports the Community Works - Dunn House Shelter and you can make contributions at the registration table at this meeting.
Click here for more info. on what they need.
6:00 Dinner and Introductions
6:45 Business Spotlight
8:00 Meeting adjourns
THIS MONTH'S DINNER MENU:
Regular entrée – Oven poached salmon with dill beurre banc and roasted red potatoes
Vegetarian option – Pasta primavera
The meal also includes:
- spinach, bacon and mushroom salad with balsamic dressing
- fresh sauteed vegetables
- chef's choice dessert
- warm rolls and butter
- coffee (regular and decaf), tea (hot and iced)
Make a reservation online with payment or call in your attendance reservation to Carol Vandell at 541-292-6326. (Also, contact Carol if you have special dietary needs, cancellations or other questions about registration.) Please submit your reservation request (online payment or phone) by 9:00 p.m. on Monday,JJanuary 11th. Reservations made after this cut-off date cannot be guaranteed. Cancellations must also be received by that date or you will be responsible for payment of the uncancelled event.
Please note the following prices:
- Member - $22.00 for online registration and payment. Phone reservations and payment at the door - $25.00
- Non-member - $27.00 for online registration and payment. Phone reservations and payment at the door - $30.00
- Program only - $15.00 for online registration or payment at the door.