Pricing Products and Services: Too High? Too Low? Or Just Right?

Speakers: Genie Gilliam and Cathie Izor

How do you know you're setting the right prices in your business? How do you cover your costs and make a profit? How do your prices compare to the competition? Do you charge more than your competitors or less? If you charge too little, you lose money. If you charge too much, your customers won't buy. This is a common struggle for small business owners.

This month two WESO members will share their experiences and ideas on pricing products and services. We'll look at how you consider direct and indirect costs when setting prices. We'll also look at how you include the value of your time in the pricing decision.

Our speakers manage diverse businesses so that we can explore the ins and outs of different kinds of pricing. Genie Gilliam, co-owner of Wagon Trail Foods, maker of Nut Fusions Nut Butters, has a forty year background as a business banker and five years in the food manufacturing industry. She will share a formula to help price products and understand mark-up versus margin, important terminology for those who sell to wholesale and retail markets.

Cathie Izor is a writer whose pricing focuses on the sale of a service. She started her own successful writing business in 1996 and has never looked back. Her writing projects include working at an hourly rate or with a project cost. She can help you evaluate pricing strategies for your service-oriented business.

Come with your questions and ideas to share.

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WESO supports the Community Works - Dunn House Shelter and we collect monetary contributions for Dunn House Shelter at our meetings.

PROGRAM SCHEDULE:

5:30 Networking
6:00 Dinner and Introductions
6:45 Business Spotlight
7:00 Speaker
8:00 Meeting adjourns

THIS MONTH'S DINNER MENU: 

Regular entrée – Paprika chicken with rich tomato cream sauce served over buttered pasta

Vegetarian option – Tofu replaces chicken in the regular entree

The meal also includes:
- tossed green salad with dressing
- sauteed seasonal vegetables
- rolls and butter
- dessert of lemon cheesecake
- coffee (regular and decaf), tea (hot and iced)

Make a reservation online with payment or call in your attendance reservation to Carol Vandell at 541-292-6326. (Also, contact Carol if you have special dietary needs,  cancellations or other questions about registration.) Please submit your reservation request (online payment or phone) by 9:00 p.m. on Monday, April 9th. Reservations made after this cut-off date cannot be guaranteed. Cancellations must also be received by that date or you will be responsible for payment of the uncancelled event.

Please note the following prices:

• Member - $22.00 for online registration and payment. Phone reservations and payment at the door - $25.00
• Non-member - $27.00 for online registration and payment. Phone reservations and payment at the door - $30.00
• Program only - $15.00 for online registration or payment at the door.