Customer Behavior: What Makes Us Tick?
Speaker: Joan McBee
In this presentation, we will examine how customers react in the marketplace to various marketing strategies of the firm, including social media. We will learn what makes us tick consciously and unconsciously as we shop and compare products. Joan McBee is a Professor and the Chair for the School of Business at Southern Oregon University. In addition, she coordinates the Bachelor of Applied Science in Management program and the Certificate in Interactive Marketing and e-Commerce. Joan also teaches marketing and business policy courses for the School of Business. Joan joined the University in 1997 to implement a program for working adults to finish their college degree at night or online. She served as the Director of the Higher Education Center, Dean of the School of Business, and coordinator of several programs at the University. Prior to teaching, Joan sold mutual funds and real estate investments, financed non-conventional and commercial loans, and worked as a title officer for an escrow company.
WESO supports the Community Works - Dunn House Shelter and you can make contributions at the registration table at this meeting.
Click here for more info. on what they need.
6:00 Dinner and Introductions
6:45 Business Spotlight
8:00 Meeting adjourns
THIS MONTH'S DINNER MENU:
Regular entrée – Glazed ham with au gratin potatoes
Vegetarian option – Spinach frittata
The meal also includes:
- mixed green salad
- fresh sauteed vegetables
- chef's choice dessert
- warm rolls and butter
- coffee (regular and decaf), tea (hot and iced)
Make a reservation online with payment or call in your attendance reservation to Carol Vandell at 541-292-6326. (Also, contact Carol if you have special dietary needs, cancellations or other questions about registration.) Please submit your reservation request (online payment or phone) by 9:00 p.m. on Monday, December 7th. Reservations made after this cut-off date cannot be guaranteed. Cancellations must also be received by that date or you will be responsible for payment of the uncancelled event.
Please note the following prices:
- Member - $22.00 for online registration and payment. Phone reservations and payment at the door - $25.00
- Non-member - $27.00 for online registration and payment. Phone reservations and payment at the door - $30.00
- Program only - $15.00 for online registration or payment at the door.