Who Is Your Target Market?
Speaker: Marilyn Rapp
Target marketing brings your business marketing and advertising efforts into clear focus so that you reach your potential best customers. It makes it easier for your target market to find you since you’ve positioned your message to appear in the places where they live, work and play. Your target audience sees that you understand their needs and have the products and services that resonate with what they want. Referrals from your contacts are more effective because you let them know exactly who your ideal customers are.
In this month’s talk, Marilyn Rapp shows how mass marketing differs from target marketing and how to use market segmentation to identify your target market. Once you identify your target market, you launch more effective marketing and advertising campaigns by directing your message to the right audience, thereby maximizing your return on investment.
Marilyn Rapp is a marketing professional with a lifetime career focused on advertising, marketing and graphic design. As a full service agency, Rapp Marketing and Design specializes in mobile-friendly website design, internet marketing, graphic design, television and radio advertising and target marketing strategies.
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WESO supports the Community Works - Dunn House Shelter and we collect monetary contributions for Dunn House Shelter at our meetings.
6:00 Dinner and Introductions
6:45 Business Spotlight
8:00 Meeting adjourns
THIS MONTH'S DINNER MENU:
Regular entrée – Marinated grilled chicken breast and rice
Vegetarian option – Stir-fry vegetables with tofu and rice
The meal also includes:
- spinach and mushroom salad with sesame dressing
- stir-fry Asian vegetables
- dinner rolls and butter
- chef's choice dessert
- coffee (regular and decaf), tea (hot and iced)
Make a reservation online with payment or call in your attendance reservation to Carol Vandell at 541-292-6326. (Also, contact Carol if you have special dietary needs, cancellations or other questions about registration.) Please submit your reservation request (online payment or phone) by 9:00 p.m. on Monday, June 5th. Reservations made after this cut-off date cannot be guaranteed. Cancellations must also be received by that date or you will be responsible for payment of the uncancelled event.
Please note the following prices:
- Member - $22.00 for online registration and payment. Phone reservations and payment at the door - $25.00
- Non-member - $27.00 for online registration and payment. Phone reservations and payment at the door - $30.00
- Program only - $15.00 for online registration or payment at the door.